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The Four Original Sins of Implicit Attitude Research

The Four Original Sins of Implicit Attitude Research
The Four Original Sins of Implicit Attitude Research - Jeffrey Sherman
Aula Aberta Doutoramentos

Quarta, Dezembro 12, 2018 - 12:30

Quarta, Dezembro 12, 2018 - 14:30


Auditório 1

No âmbito do Programa de Doutoramento-FCT em Psicologia Social (LiSP), irá realizar-se no ISPA a Aula Aberta The Four Original Sins of Implicit Attitude Research pelo Professor Jeffrey Sherman (Department of Psychology University of California), no próximo dia 12 de dezembro de 2018 pelas 12h30.

 

A entrada é livre mediante inscrição para ue@ispa.pt

 

Direct (explicit) and indirect (implicit) measures are commonly used to separately assess important distinctions among psychological processes. In this talk, I will describe 4 common misunderstandings of these measures: Conflating the measure (e.g., IAT) with the construct it is meant to assess (implicit attitude); conflating the nature of a measured process (operating principles--what is it?) with the conditions under which it operates (operating conditions--what conditions alter the process?); conflating the measure with operating conditions (e.g., assuming that a measure reflects automatic processing); and conflating the measure with operating principles (e.g., assuming that a measure reflects associative or propositional processes). I will argue that questions about the nature and operating conditions of measured processes must be answered with empirical data. I will present data showing that the measures we use reflect multiple processes, some of which are not directly relevant to the construct being measured. Further, I will show that the operating conditions of those measures rarely, if ever, can be neatly divided into automatic versus controlled (or implicit versus explicit). Finally, I will demonstrate that the same measure can reflect different processes, depending on the operating conditions.

 

Organização
LiSPA - Lisbon PhD program financiado pela FCT
ISPA - Instituto Universitário
WJCR